It was a loud and energetic news conference just like the atmosphere of one of the Indoor Football League games.
"This is something new and different and is going to help fill the summer months," said Indoor Football League commissioner Mike Allshouse.
Allshouse is bringing his brand of football to Tucson with an expansion team that will begin play at the Tucson Convention Center in March. There will be seven home games. Majority owner Kevin Guy coaches the Arizona Rattlers, but he insists there is no conflict of interest.
"This is a family league and we're going to keep it that way," said Guy, who won the 2017 Indoor Football League championship with the Rattlers. "The only decision I'm going to make is hiring a coach."
Longtime Tucson sports teams general manager Mike Feder will serve as the team's executive director. He's seen the good and the not so good in Tucson teams.
"There are bad owners. There are bad operators. We're not going to be in that category," said Feder.
The management team plans to follow in the recent success of the Tucson Roadrunners and the Arizona Bowl. There is contest to name the team on its website.
"I'm going to enjoy the next few weeks watching the names come in," added Feder. "They'll be some crazy ones. I promise you that."