TUCSON, Ariz. - Former Arizona Wildcats basketball star Lauri Markkanen said he will give up meat to help reduce his carbon footprint.
He made the announcement as part of a promotional campaign with Neste, a renewable energy company. The company's #Don'tChoke campaign enlisted him to fight global warming. In a press release, the company said Markkanen will reconsider environmental aspects of his own lifestyle and share his thoughts with fans, encouraging them to be more environmentally conscious.
As part of the campaign, Markannen shot a basketball that was imprinted with a global heat map.
"As my first action for #Don'tChoke, I pledge to stop consuming red meat as a concrete step towards minimizing my personal carbon footprint," he tweeted. "Every move counts, play your part."
The 21-year-old Finnish native played one season at the UA before being drafted by the Chicago Bulls. He was named to the NBA's All-Rookie squad. He injured his elbow in late September and is expected to return early next month.