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How the AMBER Alert works on Facebook

Posted at 2:35 PM, May 30, 2019
and last updated 2019-05-30 17:35:21-04

Every day, more than 1,100 children go missing in the US (424,000 children annually). We know that the chances of finding a missing child increase when more people are on the lookout - especially in the first few hours. That’s why Facebook launched an AMBER Alerts Program a few years ago in partnership with the National Center for Missing & Exploited Children. Since the program launched, there have been hundreds of AMBER Alerts issued on Facebook globally.

Facebook’s director of trust and safety, Emily Vacher, talks about the importance of AMBER Alerts to help find missing children quickly, how the program works on Facebook, and offer your audience ways to keep children safe both online and in the real world. Since the Facebook AMBER Alert program began in 2015, Emily and her team have brought the feature to more than 20 countries. Before joining Facebook, Emily was an FBI Agent, working on the Child Abduction team.

MORE ABOUT Emily Vacher
Emily Vacher joined Facebook in 2011 and is currently the Director of Trust & Safety. Emily is responsible for law enforcement outreach, global safety initiatives, safety education, and security policy matters. She is currently focusing on Facebook’s AMBER Alert program and child safety issues. Emily works extensively with the National Center for Missing & Exploited Children (NCMEC) where she serves as a member of NCMEC’s executive board and the law enforcement/operations committee, and also serves as a member of NCMEC’s Team ADAM/Project Alert. Emily works closely with the International Center for Missing & Exploited Children (ICMEC) on global missing children’s issues and alert system development and training. Before she joined Facebook, Emily was a Special Agent with the Federal Bureau of Investigation (FBI) for more than a decade, specializing in crimes against children matters. She was a member of the FBI’s Child Abduction Rapid Deployment (CARD) Team, the Operational Medicine (OpMed) Team and was a division legal advisor. Emily holds a BS from Cornell University, an MS and MPA from Syracuse University/Maxwell School of Citizenship & Public Affairs and a J.D. from Syracuse University College of Law.