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Budweiser drops Team USA sponsorship

Posted at 5:44 AM, Jan 19, 2017
and last updated 2017-01-19 07:44:21-05

Budweiser will no longer sponsor Team USA athletics, ending a 32-year partnership.

Parent company Anheuser-Busch has decided not to renew its contract with the U.S. Olympic Committee. The company had been a sponsor since 1984.

An Olympics ratings dip with the 18-49 demographic is likely a reason for the move.