DENIM has been around for almost 150 Years. It has evolved over time from working man’s clothes to everyday fashion for men and women. Now the evolution of denim continues as Lee is introducing the “#LIVEboldLEE” campaign which personalizes Lee®’s umbrella ‘Move Your Lee’ tagline. It celebrates those who confidently forge their own paths. While each collection is tailored to a specific style focus, collectively, they deliver a kaleidoscope of products for all ages, body types and across multiple price points. Bobbie will highlight Shape Illusions, a size inclusive innovative collection launching first at Walmart. Shape Illusions uses cutting edge technology that helps flatter an American female figure. It was designed on a size 14 avatar, which is the average size for American women.
Although her television career started on the red carpet for E!, the former co-host of the Style network’s Fashion Police and national columnist began her work as a rape crisis counselor. This experience cemented her belief that “beauty truly comes from the strength within”. Today, millions of people tune in to see her on NBC’s TODAY show, where she has shared fashion, beauty, and lifestyle advice for more than a decade in over 600 segments as their Style Editor and her bestselling book, The Power of Style: Everything You Need to Know Before You Get Dressed Tomorrow, has helped women of all ages and backgrounds breathe new life into their personal style.