THE LATEST CONSUMER TRENDS INCLUDE:
- WINTER READY HAULERS ARE IN: Family friendly vehicles are now coming in all shapes and sizes and are also loaded with comfort features and entertainment. Family vehicles are way beyond the station wagons of the past!
- LOOKING FOR YOUR LATEST CAR ONLINE: More than half of shoppers are still reluctant to visit dealers in person. 2 in 3 would like to do more of the buying process online compared to the last time they purchased a vehicle.
- TRANSACTIONS GOING COMPLETELY DIGITAL: Dealers anticipate that nearly half of all sales in 5 years will be completely digital. Franchises are keeping up by focusing on hiring staff with tech savvy skills.
MORE ABOUT MICAH MUZIO:
Micah Muzio is the managing editor of video for Kelley Blue Book’s KBB.com. Muzio’s responsibilities include driving and reviewing a wide range of new vehicles each year, in addition to producing engaging video content for KBB.com. Muzio is Kelley Blue Book’s on-camera talent in many of the company’s feature videos and auto show coverage. Beyond his video-related responsivities, Micah is also an avid motorcyclist and commercial helicopter pilot.