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Amgen and Jay Leno launch "Cholesterol 911"

Posted at 12:35 PM, Apr 26, 2019
and last updated 2019-04-26 15:35:45-04

Bad cholesterol, also known as LDL-C, is one of the most important modifiable risk factors for heart attack, and in the United States someone has a heart attack every 40 seconds.

While many people may be able to reduce their cholesterol through diet, exercise or medication, those who have experienced a previous heart attack or stroke and still have high bad cholesterol despite current treatment may require additional treatment options to further reduce their cardiovascular risk.

Cholesterol 911 is a national initiative urging high-risk cardiovascular disease patients to reduce their risk of another heart attack or stroke by addressing their continued high LDL-C, or “bad” cholesterol

A series of videos featuring comedian and television host Jay Leno sound the alarm on the connection between high cholesterol and its link to heart attack and stroke. Filmed in his famous garage, Leno’s familiar humor and love of cars are at the forefront of this message that aims to motivate patients and caregivers to get in the driver’s seat as it relates to their cholesterol management. The videos and other helpful resources, including a downloadable doctor discussion guide, can be found at Cholesterol911.com