TUCSON, Ariz. - If you've been following sports the last few years, you've seen a solid share of scandals.
Whether it is the University of Arizona, or the owner of the Super Bowl Champions, it seems as though scandals are more plentiful than ever before. However, that's not necessarily the case.
"I don't believe there are more crises," says strategic communications expert Carrie Cecil. "I believe there is more media and the immediate availability of that media has created a microscope for people in high-level positions."
Cecil is CEO of Anachel, a reputation management company. When the big names in sports want their brands protected, she's who they call.
"A penny of protection is worth a pound of cure."
Cecil is also CEO of SM2, which does digital training including social media and cyber.
"We never got the drivers education book for digital."
Cecil is trying to help today's student athletes not become the next Laremy Tunsil. He was the player who missed out on millions of dollars in the NFL draft because the night before, video was shown of him smoking something while wearing a gas mask.
"Social media can either make you money or cost you money. It's up the to individual."
One of Cecil's first clients was her husband, Chuck Cecil, the former University of Arizona football star. Once pictured as 'Too Vicious for the NFL' on a Sports Illustrated cover, Cecil is now seen as a good-natured defensive analyst for the Wildcats, who also serves as a Sugar Skulls broadcaster.
"I mean, the man doesn't curse or drink. My passion today is not only reputation management or litigation management, but really helping these young people and coaches control their brands online."
