Bud Light is offering beer drinkers who find special gold cans a chance to win tickets to the Super Bowl for the rest of their lives.
Anheuser-Busch says the 37,000 gold cans are being randomly placed in 18-, 24- and 30-packs of 12-ounce Bud Light cans nationwide, except in California.
Those who find a can are instructed to enter the sweepstakes by posting a selfie with it on social media using #SBTIX4LIFE AND #SWEEPS or upload it on Bud Light's website.
Six winners a week will receive a pair of season tickets to their favorite teams. One grand prize winner will win a pair of Super Bowl tickets every year for life, up to 51 years. The contest runs through Jan. 13.