A once-giant consumer electronics retailer that declared bankruptcy a decade ago is making a return, albeit small at first.
Circuit City has announced plans to relaunch its website Feb. 15 and has a plan to open kiosks and stores within stores, CEO Ronny Schmoel announces at the 2018 Consumer Electronics Show in Las Vegas.
Eventually it will relaunch full stores . The plan for this has been in the works for two years.
In the news briefing at CES, Schmoel said the online shopping experience for Circuit City customers will include a melding of e-commerce, social networking and the digital exploration of how products work.
Schmoel promised a new, more personalized online shopping experience that melds e-commerce, social networking and solution selling to “allow the products to find the consumers” as they explore the site's products. It will offer in-home installations with purchases.
Circuit City had once been the No. 1 tech products chain. It filed for bankruptcy in 2008, and store closures began that same year .