Brewer Anheuser-Busch announced this week that it will produce 300,000 cans of safe drinking water from its Colorado brewery, and ship to victims of Hurricane Florence.
The brewer said that it will work with the American Red Cross in the distribution of the water.
“For the last 30 years, we have been working with the American Red Cross and our wholesaler partners to provide clean, safe drinking water for communities hit by natural disasters,” said Michel Doukeris, CEO of Anheuser-Busch. “Earlier this year, we recognized the employees who help make the program possible in Budweiser’s Super Bowl commercial and made a new commitment to expand our capacity to produce safe, clean drinking water for disaster relief at our Fort Collins Brewery. Today, we are pleased to deliver on that promise, doubling our production capacity to help our fellow Americans in times of need.”
Florence is not the first time Anheuser-Busch has shifted production of suds to water for emergencies. Anheuser-Busch said it has produced 79 million cans of water intended for victims of disasters over the last three decades.
“Putting our production and logistics strengths to work by providing safe, clean drinking water is the best way we can help when disasters strike,” said Mr. Doukeris.