TUCSON, Ariz. - It's been about one year since the McKale Center had their liquor license approved and after one entire season of alcohol sales revenue proved to be significant.
The Director of Athletics for the University of Arizona, Dave Heeke told KGUN9 beer and wine sales from men's basketball games brought in a net of about $100,000.
Football game sales brought in a net of about $250,000, according to Heeke.
"It was never about revenue. It's always been about putting together the best fan experience and doing that with alcohol sales in a real responsible and safe manner," said Heeke.
When it came to ticket sales for men's basketball games, Heeke told KGUN9 that fans stayed loyal to the team, many times packing the arena so much so that capacity reached 94 to 95 percent.
"The majority of our tickets have sold on a season bases, we have some moments in there where there are single game tickets available and those were relatively strong in sales," Heeke said.