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Tucson's tourism season already thriving

Posted at 7:17 AM, Mar 11, 2019
and last updated 2019-03-11 10:17:29-04

TUCSON, Ariz. — Tucson's tourism industry continues to grow. According to Visit Tucson, the city is at its sixth consecutive year of growth.

You may have noticed traffic around the metropolitan area increasing slightly. That's usually a sign that Snowbirds are in town. But let's not take away from the fact that Tucson has some pretty cool attractions people come here to see year after year.

"But in particular, as we're looking at this year's Gem Show, is the second largest in history with the number of shows. So we've been on a multi-year run with tourism going up month after month," said Dan Gibson, Visit Tucson's communications director.

Visit Tucson compares hotel occupancies and rates. It then looks at a number called revenue per available room. This tells us how much money is being generated each night.

Since 2012, the city's annual hotel/resort room revenue has grown by 41 percent, an increase of more than $120 million.

"And that's the number we've seen go up, month after month. We had a better January of 2019 than we had in 2018," said Gibson.

And of course, the warmer winter weather we get here in Tucson, is alluring for many people trying to escape cold, white, winters up north.

This is why Tucson's tourist season is considered to be January through April.

"As the weather gets bad, I think people realize that by March/April that they're going to be sick of it. And so I think we'll continue to see a pretty strong tourism season. I think there's nothing to expect other than really big numbers this whole year," said Gibson.

Chart courtesy of Visit Tucson:

Occupancy

Average

Daily Rate

Revenue Per

Available Room

Occ

Inc

ADR

Inc

RevPAR

Increase

Dec 2018
59.2%
$103.23
$61.16
4.6%
3.3%
8.1%
Nov 2018
66.6%
$108.61
$72.34
6.2%
4.5%
10.9%
Oct 2018
65.9%
$113.92
$75.08
2.9%
2.9%
5.9%
Sept 2018
56.2%
$95.06
$53.39
-0.7%
-0.8%
-1.4%
Aug 2018
58.6%
$88.74
$51.98
3.4%
5.8%
9.5%
July 2018
60.1%
$83.51
$50.15
5.3%
1.2%
6.5%
June 2018
59.8%
$88.17
$52.69
-1.0%
3.0%
1.9%
May 2018
63.9%
$109.59
$70.07
7.6%
4.6%
12.6%
April 2018
71.5%
$119.43
$85.35
4.7%
5.4%
10.3%
March 2018
83.0%
$132.93
$110.31
5.2%
6.2%
11.7%
Feb 2018
78.1%
$140.46
$109.72
-0.7%
3.2%
2.5%
Jan 2018
68.6%
$126.62
$86.84
5.4%
6.1%
11.8%