TUCSON, Ariz. — As the coronavirus continues to make its way across the U.S. it's changing the way we live. The pandemic is also crippling some business owners who are fighting to keep their doors open and forcing owners to transform how they do business. Jared Goss has been the co-owner of Kodeak Digital Media Experts for 7 years. He says there have been alot of changes when it comes to online promotions and marketing for companies and how they choose to handle it.
"We specialize in website development, design and branding. Some people think when it comes to their website its a static thing a business card that sits there for people to browse. Other people see it as a 24-hour sales person," Goss said.
While some companies don't typically use online ads and marketing, they're realizing that getting visibility and sales is just one click away. Goss says nail salons and other close contact businesses are taking a major hit. Now owners are moving to sell more gift cards, offer free delivery with no contact and discounts to bring in more cash. Kodeak has received so many calls owners say business is up by 30%.
"Searching for e-commerce websites is trending up 3,300% of what it was a month ago. We've paused some campaigns. More videos are being posted, people are getting creative with their business postings right now so they can be top of mind,"Goss said.
The U.S. will move forward and evolve with how we operate as a nation along with business owners who are trying to figure out the new normal.
"There's a pet store in town that's just booming right now, people aren't going out they're buying things online. People are researching what they're going to do at the end of all of this. It will end we're all going to get through this and get back to our lives," Goss said.
Link to businesses selling online...https://fourthavenue.org/support-fourth-avenue-small-businesses-by-shopping-online/