A day after Black Friday, consumers are flooding local shops. It's all part of Small Business Saturday, the nationwide effort to help local small businesses thrive.
4th Avenue businesses welcomed shoppers all day for the holiday shopping event. People continued their holiday shopping, while at the same time contributing to Tucson's economy.
"Its really good for everybody. And then when someone comes to our store to shop, because they're excited about a sale we're having or something, they might want a coffee next door, get hungry and go to the co-op across the street. And then before you know, 4 different businesses have had business from those people and then the whole street does better," said Kate Stern, a co-owner of Antigone Books.
Stern said shopping locally impacts the economy greatly since the majority of the money stays within the city the small business its located in. The manager at Creations said the same.
"We're definitely excited for it. Especially with us being in Tucson since 1971, we're part of the community. We've been at this location for a while, so. Its just fun seeing a bunch of local faces and people around the community," said Isai Pacheco, Creation's store manager.
Shopping during Small Business Saturday means much more than just shopping at a smaller business.
"Its important to support each other. 4th Avenue, there really is a sense of community out here year round, so it's great to feel it even more today," said Pacheco.
"It really does express, I feel, the character of a city a lot when people shop local. And without that, its just like anywhere else," said Stern.