Amazon often gives shoppers some of the best prices available, but blindly going to the site without checking out the competition can cost you.
As Good Morning Tucson anchor Samantha Cortese reports, Amazon has been found to mislead customers about discounts.
Nonprofit Consumer Watchdog reviewed 4,000 products, finding that 40 percent of items' list prices were higher than any competitor offered for the same thing. Amazon tended to inflate prices on those items by an average of $20.
The strategy seems to be geared to get shoppers to think they were saving more money than they actually were.
Amazon says it validates list prices against actual prices recently found on Amazon and other retailers, an eliminates those prices when they're no longer relevant to customers.