The name is a mouthful, but its design commemorates Kraft's 25th anniversary of owning the football team. Proceeds from the sales will benefit the Boys and Girls Club of Boston.
“This shoe will get us over $2 million to the Boys & Girls Club of Boston,” Kraft said. “So whenever you can do something you love, you wear it, and you can do good in the community, it’s a win all around.
All Patriots coaches wore a pair of the new shoes during New England’s game against the Indianapolis Colts.