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Netflix is shaking things up with a new Ultra plan in Europe

Posted at 7:58 AM, Jul 05, 2018
and last updated 2018-07-05 10:59:13-04

Netflix is testing an "Ultra" plan in Europe, and the new tier could impact other plans and prices U.S.

The Ultra plan lets Europeans stream Ultra HD videos on four devices at once, and it costs €16.99 a month, which is $19.80 in the America.

That's a few dollars more than the Premium plan.

Netflix currently has three subscription plans:

  • $7.99 for Basic
  • $10.99 for Standard
  • $13.99 for Premium.

Basic allows users to watch Netflix on one screen at a time, the Standard allows viewing on two screens, and Premium allows four screens if you're living in the U.S.

Since the Premium plan in Europe only allows two screens, the Ultra plan would give users Ultra HD and four screens.

Sounds like a deal for Europeans, but some Netflix junkies are squirming in fear.

There's a lot of worry that the streaming service could downgrade Premium to two screens, and then force subscribers to buy "Ultra" to get four in the U.S.