The childhood nutrition company announced Monday the start of its ninth annual Photo Search contest to become Gerber's 2019 representative. "Every year, for our annual Photo Search, we choose the baby who exemplifies Gerber’s long-standing heritage of recognizing that every baby is a Gerber baby,” said Gerber President and CEO Bill Partyka.
To enter the contest, parents or legal guardians of children from birth to four years old can post a photo on Instagram with the hashtag #GerberPhotoSearch2018.
The contest runs from Oct. 1-20. The winner will be featured on Gerber's social media pages and win $50,000.