While local businesses continue to have their eyes set on Fourth Avenue -- many businesses say it's been tough.
Some say the rent may be to blame for some business closings.
Fourth Avenue has been a desirable location for local Tucson businesses.....
"Fourth Ave represents the complete culture of Tucson," says Fred Ronstadt, Executive Director with Fourth Ave Merchants.
As of now, there are 140 businesses opened along the eclectic road.
"There's something for everybody," says Ronstadt.
But many business owners say things haven't always been easy as many vendors are closing their doors - Some say the rent is too high.
"I bet it has killed a lot of business and made it hard for businesses to be successful on 4th avenue," says Randy Lucero, Store manager with The Underestimated City.
Many businesses like creative Ventures have been up for sale for quite some time.
Others say they have seen a decrease in people going to 4th Ave which could be the reason for declining sales.
The summer is also very slow for businesses.
"With school back in session we're hoping that business picks up again," says Lucero.
Meanwhile, Ronstadt says there are about 10 more store fronts they'd like to fill to make 4th Ave completely full.
While some businesses maybe closing, Ronstadt believes 4th Ave. is still a place where local vendors can succeed.
New Businesses coming to 4th Avenue:
The Blind Tiger
Boca Tacos y Tequila
The Drunken Chicken
Presta Coffee Roasters
Thornhill Lopez Center on 4th