The diamond market is worth approximately $43 million in the United States and is growing each year. A romantic and sentimental gift, it’s no surprise that diamond jewelry sales spike around the holidays. But imagine this holiday season you buy a diamond for your loved one, only to find out you’ve been duped into buying a “lab-grown” diamond.
From social media to stores in your local mall, manufacturers of lab-grown diamonds will have consumers believing that their product is just as real, and just as precious as a natural diamond. But the truth is, these products are not the same and we want to help consumers understand what they need to know before they make a diamond purchase.
Misleading terminology and lack of awareness can have major consequences for customers shopping this holiday.