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What you should know about the diamonds you're buying

Posted at 1:19 PM, Nov 13, 2019
and last updated 2019-11-13 15:19:05-05

The diamond market is worth approximately $43 million in the United States and is growing each year. A romantic and sentimental gift, it’s no surprise that diamond jewelry sales spike around the holidays. But imagine this holiday season you buy a diamond for your loved one, only to find out you’ve been duped into buying a “lab-grown” diamond.

From social media to stores in your local mall, manufacturers of lab-grown diamonds will have consumers believing that their product is just as real, and just as precious as a natural diamond. But the truth is, these products are not the same and we want to help consumers understand what they need to know before they make a diamond purchase.

Misleading terminology and lack of awareness can have major consequences for customers shopping this holiday.