The Morning Blend


The Diamond ring transforms for a new generation

Posted at 2:07 PM, Feb 08, 2021
and last updated 2021-02-08 16:07:17-05

If diamonds are a girl’s best friend, how do you re-envision the iconic symbol of love and commitment for a new generation of couples?

Diamonds are a wonder of the natural world – rare, distinctive, and never two the same. The natural diamond engagement ring is iconic, a classic and timeless expression of the deepest commitment between two people.

Ten/Ten, a new program that brings together ten of the most inspiring and innovative independent designers working today offering a fresh take on how this symbol is still essentially meaningful for couples today.

Ten/Ten was specifically designed to promote diamonds from Botswana, a nation with an economy that relies heavily on its mined diamond trade. The 10 independent jewelry designers were chosen “for their unique and distinct points of view.”

The Ten/Ten concept was conceived to support independent designers, as well as to tell the story of Botswana's diamonds, a natural resource on which the country's economy is primarily dependent. The program, made possible through the support of De Beers Group, offers consumers distinctive and unique designs in partnership with Blue Nile. The platform gives participating designers the ability to connect with a new and larger consumer audience, while providing Blue Nile with exciting design partnerships.