The Morning Blend


Lacing up for adventure: Nike’s new sneaker club for kids

Posted at 1:02 PM, Aug 20, 2019
and last updated 2019-08-20 16:02:27-04

If you’re a parent, you know all too well the stress that comes with having to shop for new shoes for your little ones. Parents have been searching for a solution for the hassle of having to go to a crowded, busy store with their kids to shop for new sneakers.

This month, Nike is launching Nike Adventure Club, the first sneaker club for kids offering convenient and easy access to Nike and Converse kicks when parents need them.

The time parents save from the convenience of the service allows families more time to get moving and adventure together in the world around them. Ultimately, providing more time for kids to focus on what they really enjoy doing, getting outside and playing!

  • Through Nike Adventure Club, Nike has removed the hassle of shopping for parents, while also creating a community that sparks adventure for kids(imagery/visuals to be shared)
  • Nike Adventure Club serves kids ages two through 10 (or sizes 4C-7Y) with more than 100 different sneaker styles, ranging from performance, streetwear, energy and seasonal categories.
  • There are three current subscription offerings:
  • Four pairs a year for $20/month (1 pair of shoes every 90 days)
  • Six pairs a year for $30/month (1 pair of shoes every 60 days)
  • Twelve pairs year for $50/month (1 pair of shoes each month)

*Those who take part can upgrade, downgrade or pause their subscription at any time.

The program also looks to educate kids about sustainability and giving back to the community.

Through Nike Grind [], Nike Adventure Clubs aims to ensure every sneaker has a second life and uses adventure guides, incorporated in each subscription box, to help educate kids on the importance of sustainability.

Nike is also working with non-profit partner, KaBoom [] on upcoming community initiatives, focused on:

  • Building one new playground a year in underserved community neighborhoods near Nike’s Community Stores
  • Updating and maintaining KaBoom’s Map of Play which enables parents and kids to locate their nearest community playgrounds
  • Utilizing KaBoom’s extensive knowledge on safe, age-appropriate play and activities for kids aged 2-10 years old.

About Meaghan B Murphy

Meaghan B Murphy is an author, editor, on-air personality, lifestyle and health expert and influencer, a home-hack master and certified trainer. Meaghan joined Good Housekeeping magazine as executive editor in 2014 and was tasked with helping dust off and energize the 130-year-old megabrand. She and the team succeeded through a soup-to-nuts redesign that takes a more modern, fun and can-do approach to domesticity, boosting the magazine’s cool factor and its readership in the coveted 18-to-34 category without losing its core, older audience.

Along with planning and top-editing the print magazine, which reaches 30 million each month — 1 in 5 American women — Meaghan also develops strategic partnerships across all platforms, conceives of new ways to generate revenue and promotes GH in the media as a regular guest expert on “Live with Kelly & Ryan,” “Today,” “GMA”, “The Dr. Oz Show,” and many more. In addition, Meaghan shoots a series for NBC News titled “A Better Way,” in which she shares MacGyver-style home hacks and shortcuts. She’s also joining the fourth season of “Small Business Revolution” (Hulu, October) as its expert in building community spirit — something she effectively did as Chief Spirit Officer of her own suburban town of Westfield, New Jersey.

A media veteran, Meaghan began her magazine career at YM as an intern after her college scholarship-winning essay on overcoming adversity garnered the attention of editors. Soon after, the prolific go-getter wrote her way to a contributing editor position. She became one of the founding editors of Teen People while still finishing her dual degree in English and acting at Rutgers University, then went on to write for and edit various web sites, was an on-air lifestyle correspondent for MTV and worked on the Victoria’s Secret creative team that launched the PINK line. She dove back into magazines with a short stint at Lifetime before jumping to Cosmopolitan as a senior editor covering sex, relationships, health and wellness. Meaghan’s passion for fitness brought her to SELF in 2005, her home for nine years, first as fitness director then deputy editor. There she produced the magazine’s uber-popular Self Challenge program every year and appeared in fitness videos with stars such as Jillian Michaels, Tone It Up, Shaun T, and on Exercise TV and Daily Burn. Plus, she produced and directed celebrity yoga instructor Mandy Ingber’s first DVD, Yogalosophy with a foreword from Jennifer Aniston.

Today Meaghan is known for her high-energy, upbeat personality and lifestyle, which she shares regularly with her 13,000+ Instagram followers. Through that platform, she’s personally become a sought-after figure for lifestyle and wellness conferences (She’s the keynote “Mother: The Summit 2019” in Detroit this October) and projects. For example, is profiled in the upcoming documentary “The Search for Aliveness” as its “high-energy, rock-star mom.” Additionally, she’s been featured on many radio shows and podcasts (she co-hosted “Conversations with Maria Menounos” on SiriusXM!),’s “The Daily Front Row,” The, The Newsette, and more.