In-vehicle technology has significantly increased in importance to vehicle shoppers over the last four years. In fact, vehicle tech now ranks ahead of exterior styling when it comes to deciding which car to buy. New car buyers would do well to spend less time looking under the hood and more time examining all the technology in today’s new models. Of course, the engine still matters, but more important is how the driver and passengers interact with today’s increasingly sophisticated automobiles.
It's no exaggeration to say the smartphone has changed everything, including how we engage with our cars. Most carmakers offer some sort of connected smartphone app, and what may appeal to one consumer might hold little value to the next, depending on their needs. The latest innovation in car technology now allows consumers to use tracking software in the event of a stolen car and even provide 360-degree camera angles. Karl Brauer of Kelly Blue Book discusses the latest innovations in automotive technology and why you should consider adding them to your next car wish list