The Morning Blend


Justin Bieber to launch his own deodorant

Posted at 2:09 PM, May 28, 2019
and last updated 2019-05-28 17:09:13-04

Michael Cammarata, Schmidt’s Co-Founder and Chief Executive Officer, Schmidt’s Naturals, the leading brand in plant-based, cruelty-free and vegan products, announces a new partnership with singer-songwriter Justin Bieber to develop a new deodorant aimed at changing how we all live our lives.

The special edition deodorant scent was inspired by the idea of self-care and being present and will be available at retail outlets in Fall 2019.

Prior to its launch, Cammarata, outlined his vision behind the product to raising the bar and setting new standards for natural products to a youthful and health conscious audience.

“We are excited that Justin has embraced our philosophy that it’s possible to make small, yet effective changes to your lifestyle that benefit overall health,” he said.

“At Schmidt’s, we believe that the future of naturals is in groundbreaking plant-powered formulas — that never compromise on ingredients or user experience. We’re here to make natural products fun, accessible, and rewarding for everyone. Justin will help us extend this mission globally and make a positive impact in the world. This truly marks the moment where natural has gone mainstream.”

The natural products category is a multi-billion-dollar industry and growing. Mr. Cammarata recently took Schmidt’s — a “farmer’s market favorite” — and led the brand’s growth into big box retailers like Target, Whole Foods, Costco, and beyond, recently selling the brand to Unilever.