With headlines about increasing loneliness a common theme, along with the constant bombardment of bad news from social media feeds and the 24-hour news cycle, many people now suffer from “compassion fatigue,” which can cause them to shut down emotionally—leading them to communicate via emojis more often than taking the time to share their true emotions.
A new study by Hallmark shows that in the digital age, people are craving authentic connections, and with texts and social posts being such a common, everyday occurrence, a greeting card stands out as a more meaningful way to communicate. In fact, consumers agree they would prefer a card over a text with the same message. And, while people are more likely to send or receive cards for a specific occasion, receiving a card just because or for an unexpected moment is even more impactful. Surprisingly, the study also found that while millennials grew up during the technological revolution, they were the most likely to find expressing their feelings by putting pen to card as a meaningful way to strengthen a relationship.