Skincare only treats skin’s surface.
Science tells us that skin’s surface is biochemically alive, creating its own Natural Moisturizing Factor (NMF) with a composition of amino acids, humectants and sugars to help skin stay smooth, flexible and healthy.
Skin is naturally climate-smart, complete with an internal thermometer and humidity sensor to regulate temperature and moisture levels through water and oil production.
It’s always changing, just like our climates.
Moisturizing skin according to climate is a groundbreaking new approach in beauty. It’s part of a new trend called geo-moisturization.
Geomoisturization is validated by new clinical studies conducted on five continents, studying the relationship between skin and the outside world.
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