The "Happy Commercial" You Will See This Sunday

In what promises to be among the happiest spots during the game, Yellow Tail wine will debut its third big game commercial. The “Tastes Like Happy” ad campaign will feature two entirely fan-produced video segments as part of its commercial.
In November, Yellow Tail launched a contest asking consumers to share videos showing what makes them happy. Yellow Tail received more than 1,500 fan submissions to its website and social pages.

Selected by a panel of more than ten judges, the Grand Prize winner is Adrien Colon, dancing the salsa on a magical flat rock on a beach in Ibiza, Spain. In addition to being featured in the Big Game spot, Adrien also won an all-expense paid trip to his happy place, anywhere in the world.