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AeroMexico ad touts 'DNA Discount' for passengers

Aeromexico plane
Posted at 12:12 PM, Jan 18, 2019
and last updated 2019-01-18 14:16:41-05

As the debate over border security between United States and Mexico intensifies, an airline company's ad aims to ease tensions.

A new Aeromexico commercial is advertising a program called "DNA Discounts," which offers cheaper airfare based on the percentage of Mexican DNA that a person has.

For example, if a person is 23 percent Mexican, that means they're flying to Mexico 23 percent cheaper.

In the advertisement, Aeromexico asks multiple Americans why they do not consider Mexico as a travel option, and most answers are short without much context.

Following the initial question, the same subjects appear to learn for the first time that they have a small percentage of Mexican DNA, and are then offered a cheaper vacation by Aeromexico.

"Mexican immigration goes as far as the 1800's, meaning that a big percentage of Mexican ascendants in the USA doesn't even know it yet," the ad says citing the Department of Homeland Security.

At this time, it's unclear whether the ad is satirical or whether the discount is real.