TUCSON, Ariz. - The ride-sharing company, Uber, just launched a new safety initiative to remind riders to double check their rides.
The campaign comes after University of South Carolina student Samantha Josephson died after getting into a car she thought was her Uber.
"Our goal is to make checking your ride before you get into cars simultaneously with using Uber," said Uber's America Operations and Global Business Development Vice President, Andrew McDonald.
The three parts to this campaign are awareness and education, in app safety features and campus rides.
"We also added a new check your ride reminder in the app starting from the moment you get matched with the driver, until the moment you start your trip, that reminds you to double check the details before starting a trip," McDonald said.
One of the ride sharing company's biggest targets for this campaign is college students.
"We drive Ubers frequently.. More than I drive my own car to be honest," said University of Arizona student Brad Ward.
Uber understands many college students use it as a main point of transportation. This is why the ride sharing app is connecting with universities across the country to continue to spread the message of safety.
"What happen at South Carolina can honestly happen to anyone," Ward said. "Everyone just needs to be aware of what's going on, there surroundings and who they're getting in the car with."
