A mother and father started an organization against suicide after their 18-year-old daughter took her life.
Nuri Soda and Francisco Guzman founded Daniela Suicide Prevention, and used the tattoo their daughter had as the logo.
"This is an organization, not a lucrative one, one that receives donations mainly through friends and family."
So far this year there have been at least nine suicides. Last year there were a total of 18 in Nogales, Sonora.
"When we started this, every time I heard there was a suicide I used to think there's more I could have done. It was an obsession of mine. Now it has turned into a passion."
Soda says since they've opened she's seen the number of youth attend workshops increase. But there's still a stigma in Mexico's culture holding others back from getting help.
"What we have to do is stop worrying about the why. Why my daughter too her life doesn't interest me, not that part. What can we do in this moment to help others like my daughter before they're gone from our lives."
Anyone who needs help is able to attend workshops and speak with counselors for free.