Walmart, Target, and Kroger (which is known as Fry's Food and Drug to Arizonans) are rolling out premium wines that won't break the bank.
The companies are following the footsteps of Trader Joe's and all of the success they've had with the Charles Saw wine — or as some like to call "Two-Buck Chuck."
Walmart introduced a line of 10 private-label wines earlier this year, and those sell for $11 a bottle.
This is the retail giant's attempt to upscale its brands in stores and online, and the design doesn't include Walmart's logo. Psychologically, that makes it more acceptable to wine connoisseurs roaming through the store's liquor aisle.
Target started selling California Roots brand last year for $5.
The retail store said alcohol was the fastest-growing unit in its food and drinks division last year, and to meet increasing demand, the it has been gaining more liquor licenses and expanding alcohol aisles in stores.
— Target News (@TargetNews) August 28, 2017
Fry's grocery stores are looking at "expanding" their wine selections to have less expensive options. Most Kroger stores sell 80 wine lines and exclusive brands like Storyteller for $2.99 to $29.99.
In short, there's nothing to "wine" about here.