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How much Americans will spend this Cyber Monday

Posted at 7:01 AM, Nov 27, 2017
and last updated 2017-11-27 09:01:14-05

Cyber Monday is expected to be one of the biggest online shopping days in history.

According to Adobe Digital Insights, Cyber Monday is the best day of the shopping season to buy toys. You'll get about 20% off most toy products.

If you're looking to buy furniture or bedding, experts say Tuesday you'll save about 13% more than you would Monday. Altogether, this year is projected to be the best for online shopping sales in history with more than $100 billion in spending for the first time ever.

Monday alone, experts predict $6.6 billion dollars will be spent online--the biggest single day of the year.

Retailers say they're ready to give shoppers the online deals they're looking for. Adobe Digital Insights says more than 50% of stores are offering coupons for shopping online, but only 30% will offer discounts for shopping in store.

What are people buying most? Adobe says nostalgia will play a big role in toy purchases this year with products like the Super Nintendo Classic and nerf guns making a comeback.

And, if you find yourself doing a lot of shopping on your phone, you're not alone. Adobe says more than half of the clicks to store websites will come from a smartphone this holiday season. For the first time ever, stores may see more visits from customers on their phones than on the desktop this holiday season.


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