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Ben & Jerry's unveils Pecan Resist flavor, contains anti-Trump messaging under lid

Posted: 12:16 PM, Oct 30, 2018
Updated: 2018-10-30 18:16:58Z

Ben & Jerry's is speaking out against the Trump administration with its' newest flavor.

The new flavor, titled Pecan Resist , contains an anti-Trump message under its' lid: "Together, we can build a more just and equitable tomorrow. We can peacefully resist the Trump administration’s regressive and discriminatory policies and build a future that values inclusivity, equality, and justice for people of color, women, the LGBTQ community, refugees, and immigrants," the message says.

According to, Pecan Resist supports four organizations that are working on the front lines of the peaceful resistance : Color of Change , Women's March , Neta and Honor the Earth .

The flavor consists of chocolate ice-cream with white and dark fudge chunks, pecans, walnuts and fudge covered almonds.

A pint will cost consumers $6.99.