With the Food and Drug Administration recently calling e-cigarettes an epidemic among teenagers, Arizona is stepping up efforts to keep youths from vaping.
The Arizona Republic reports state health officials are launching an anti-vape campaign in December and pursuing e-cigarette businesses aimed at minors.
The State Department of Health Services is concerned that young people perceive vaping as a "safe behavior." But officials in the agency's Bureau of Tobacco and Chronic Disease say vape products have high levels of nicotine.
Some schools are also taking an active approach with their own campaigns.
Tempe Union High School District has students spearheading its "Vanish the Vape" campaign.
The FDA commissioner last month announced he would go after manufacturers and retailers of e-cigarette products.