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Tucsonan launches new brand to motivate people through pandemic

'Walk the Talk' by Robert Acosta
Robert Acosta posing for Walk the Talk brand
Posted at 6:59 AM, Jul 24, 2020
and last updated 2020-07-24 09:59:41-04

TUCSON, Ariz. — A local athlete is trying to help people stay positive and motivated through the pandemic.

Owner of Acosta Fitness, KeGri and player for the Florida Tropics professional soccer team Robert Acosta is helping motivate the community with his new brand 'Walk the Talk'.

"Walk the Talk is the message that I have been speaking internally for years and it’s been the message that has kind of been the fuel to my fire," Acosta said.

He said he has always wanted to help people reach their goals and show them their 'why'.

As everyone is struggling a little more now with the pandemic, he wanted to give people a reason to get on their feet again.

"Going into the new norm, like what does the new norm look like for us?" Acosta said. "We know what the bad norm looks like. We know what we don’t want to take from the previous norm, so how can we take the good and create this new good, more positive, more uplifting norm."

He will be launching an apparel, mobile app, blog, website and instagram for KeGri starting July 25th.