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Coca-Cola reviving 'New Coke' formula in honor of upcoming 'Stranger Things' season

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Posted at 11:12 AM, May 21, 2019
and last updated 2019-05-21 14:12:01-04

Season three of Stranger Things is almost here, which means it's time to take a trip back to 1985.

The hit Netflix series, famous for its nostalgic soundtracks and references, has inspired one brand to bring back perhaps its biggest failure of that decade.

On Tuesday, Coca-Cola announced its infamous "New Coke" formula will be returning alongside the series premiere.

“We’re excited to partner with Netflix and play a key role in recreating the summer of 1985 in a uniquely Coca-Cola way,” said Geoff Cottrill, senior vice president of strategic marketing, Coca-ColaNorth America.

When it debuted in 1985, the product was pulled from shelves after just 79 days following a public outcry. Original letters sent to Coca-Cola complaining about the new taste can be read the company's website.

“When we heard that Season 3 would be set in the summer of 1985 and they wanted to integrate New Coke, we knew we had an opportunity to revisit that time period in a fun and unexpected way that would also allow us to be part of one of this year’s most anticipated pop culture moments,” said Stuart Kronauge, president, sparkling business unit, Coca-Cola North America.

This new supply of "New Coke" will only last a few weeks the company says.

Stranger Things season 3 debuts on Netflix on July 4.