Talking bottles of 19 Crimes wine with augmented reality
The age of “talking labels” is officially here! No longer do we walk into a wine store and simply pick up a bottle of red, pay and walk out. Tim Irwin explains, instead we now point our smart phone with its AR app at the bottle’s label and before our very eyes, we see a video and find ourselves immersed in the story. 19 Crimes is the first winery to use this exciting technology to engage its consumers in more than the varietal and blends and bouquets of its wines.