DJ Khaled set to perform at college because student gave out Mentos gum

Thanks to Mentos gum, there is likely no freshman in America who has connected with more of their classmates this year than the University of Wisconsin-Madison’s Sam Jeschke.To reinforce how the simple act of sharing Mentos gum can create lasting connections, the brand surprised Sam with an epic challenge: connect with the campus community using 43,000 bottles of Mentos gum to earn a free DJ Khaled concert for UW students and a year of free tuition for himself. He was able to give away the final bottle just hours before the deadline. Now DJ Khaled will perform at this school on October 30

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