Welcome to It’s So AZ – your all-access pass to Southern Arizona’s most binge-worthy business stories. This is your insider’s guide to the people, places, and local businesses that make our desert community uniquely Arizona.

Hosted by the dynamic Nancy Fulkerson, every segment zips along with her trademark curiosity, larger-than-life laugh, and love for all things Southern Arizona. With a keen eye for what drives local businesses and a passion for storytelling, Nancy transforms profiles into engaging, visually stunning narratives.

We go beyond the basics, diving into the why behind each business and the personal stories that set them apart. Whether it’s a hidden culinary gem, a legacy business, a trailblazing entrepreneur, or an essential service for desert living, It’s So AZ captures it all.

Every story is tailored to power your business, stretch your dollar, and deepen your love for this prickly-pear-perfect place we call home. We’re not just spotlighting businesses; we’re high-fiving neighbors, celebrating community wins, and pumping pure Southwest spirit straight to your screen and social channels.

Discover something new, support something local, and experience something that’s truly and undeniable – So AZ.

Want Your Business in the Spotlight?

Give us a shout and let’s make some desert magic. Learn more at KGUN9Advertising.com.

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