Millions expected to shop on Cyber Monday
Reporter: Alexis Fernandez
TUCSON (KGUN9-TV) - Move over Black Friday and Small Business Saturday. It's time for Cyber Monday and this year it's expected to be bigger than ever.
According to research firm, comScore Inc., 123 million consumers are expected to shop on Cyber Monday. Sales could reach $1.5 billion, up from 2011.
Almost every retail website is offering a sale or a percentage off the total purchase.
Stores like Amazon are selling kindles at a discounted price; Kohl's and Target even have free shipping.
Joey Nakagawa is one of those customers retailers are trying to reach.
"I usually go online if they have free shipping, but that's the reason, I don't have to spend gas and I don't have to fight but when it's not during the holiday season I prefer going to the stores," she said.
She says she doesn't normally shop on Cyber Monday, but couldn't pass up an offer she got this morning.
"I have no space in the house to buy anything, but then I got this email from Hawaii magazine saying that for today only I can get a one-day subscription for $10 --so naturally took advantage of it," she said.
Retail analysts say gadgets like tablets and smarthphones are making it easier to shop from the comfort of your own home.
There are also apps like "TGI It's Cyber Monday" or "Best Cyber Monday Deals" to help you compare prices at different stores.
But for Nakagawa, It's about avoiding chaos that comes with Black Friday weekend.