Now that spring is here, women are committing to more regular fitness routines. Yet, after these daily sweat sessions, they’re not always washing the dirt, oil and sweat off their hair. This is because they are told that washing your hair every day isn’t good for you. Beauty Expert Cheryl Kramer Kaye will debunk this myth by sharing how strengthening your hair is as important as strengthening your body and highlighting a breakthrough new shampoo that gives back by penetrating into the core with nourishing lipids and antioxidants, replenishing hair’s lost moisture, and protecting it from present and future damage. Now, women can wash daily without fearing their shampoo will strip moisture, color or natural oils / lipids that are in the hair.