State of the PR Industry; What It Means for Business Communications.
Presented by Professor Jerry Swerling, USC Annenberg School for Communication & Journalism. Public Relations is undergoing revolutionary change, and that is good news for the profession, according to the USC Annenberg School Generally Accepted Practices (GAP) Study. The GAP Study is widely recognized as an important source of management-related information for the profession. Professor Swerling has almost 40 years of experience as a consultant, educator, policy advisor and communicator. He is a frequent speaker on trends in public relations and the state of the profession. Registration Deadline: Friday, May 23, 2014 by noon.
2200 E. Elm Street, Tucson, AZ 85719