Hello, my name is Martha Serda. I am News Producer by career choice, but in the spring of 2012 my boss Forrest Carr believed enough in me to promote me to Assistant News Director. To understand what a humongous blessing this is, you'd have to know my story. So here it is.
I am Native-American and Mexican-American. I am a member of the Pascua Yaqui Tribe. I was born in Tucson, AZ. My dad fought in the Vietnam war and while he was away my mom worked to support her family. When he returned they married and had four daughters. In August of 2012 they celebrated 45 years of marriage. I graduated from Pueblo High School and I realized dreams do come true with enough hard work when I graduated from the University of Arizona.
Did you know?
Martha has trained 26 successful producers and produced as many specials.
My sisters worked and went to college to help me pay for extras that the Pell Grant and my two scholarships did not cover. I have a Bachelor of Arts degree in Media Arts with a double minor in Sociology and Political Science. All three of these major studies have come in handy in my trade. The basic part of journalism, my passion for politics and of course the study of human behavior. I was the first college graduate in the history of my family.
My start in television was thanks in part to the mentors I still have today, they include: Jim Lemon, Bill Cummings, Mike Philipsen, Brooks Blanton, Heylie Eigen and Elizabeth Stevens Richey. It's important to have people who believe in you enough to tell you when your work needs improvement. It's important to have a great family and circle of friends to keep you grounded. I owe my 2000 Associated Press Producer of the Year award to them all, but I keep it at home.
I am blessed to say I get to come to work everyday. For most of my career I have produced daily shows and occasionally 1 hour specials on: September 11th: 10 years later and the Emmy-nominated January 8th: 1 year later. I am also the first person in the history of my family to reach this level in my job and to be nominated for an Emmy.
To all future journalists, It's important to keep the community in mind in all things journalism related. We do it for them.
I have other dreams I chase on the side. I have written two horror movies that I am trying to sell and I will drive a brand new Cadillac Escalade some day.